USA TODAY Condensed

USA TODAY Condensed

Typeface Design
Jesse Ragan

Art Direction
Wolff Olins

Client
USA TODAY

Licensing Availability
Exclusive

2012

I designed this headline typeface for the dramatic relaunch of USA TODAY, which was overseen by Wolff Olins. The condensed style complements the paper’s proprietary version of Futura, but without resorting to the familiar elliptical shapes of Futura Condensed. I tailored the aesthetic to support the redesigned paper’s bold sleek look, combining clean circles (as in geometric sans) with austere ovals (as in a grotesque sans).

Newspaper front page
USA TODAY specimen