Lettering Design
Jesse Ragan


Art Direction
Christian Butte, R/GA


R/GA asked me to help establish the branding for Kalla, a new florist with innovative packaging and a bold, contemporary aesthetic. As with many of my lettering commissions, this project began with a client sketch. R/GA supplied a rough concept drawing of the letter K, which I refined and built out into a full lowercase wordmark. The letterforms balance sleek geometry and buoyant organic shapes—just like the product they represent.

Below: examples of the identity in use, by R/GA and The Riviere Agency

Kalla envelope
Kalla tablet
Kalla logotype floating