Boston Bruins

Boston Bruins

Typeface Design
Jesse Ragan

Art Direction
Leon Imas

Client
Reebok

Licensing Availability
Unavailable

2006

Reebok commissioned a corporate typeface family to rebrand the Boston Bruins for the 2007–08 NHL season. Streamlining the traditional aesthetic vocabulary of sports design, the distinctive semi-slab-serif structure carries the team’s identity from websites to JumboTrons. A special Condensed version promotes legibility on tackle twill uniform nameplates.

Designed by Jesse Ragan with assistance from Darden Studio

Bruins specimen